What’s the # 1 reason relationships fail? 

William James, a pioneer in the development of psychology, advised, “The deepest craving in every human being is the desire to be appreciated.” Yet, too many people are too busy appreciating themselves in conversation to notice or appreciate others.

It’s still the main reason our relationships fail in my opinion, we either don’t communicate at all, or in completely different ways so that whatever we’re saying, goes unheard anyway.